DS Gruppen has appointed Manuel Ritter as its new R&D Manager, responsible for strengthening product development, innovation and standardisation across the Group’s companies. He will take up the position on 1 September 2026 and brings many years of experience from various roles at GOLDBECK.
PRESS RELEASE Hobro, 2 September 2026
As the new R&D Manager, Manuel Ritter will play a key role in the work on product solutions, joint R&D and standardisation. Drawing on customer needs, market developments and the organisation’s technical expertise, he will help leverage skills and experience across DS Gruppen’s companies and translate them into solutions that create value for customers.
Knowledge and solutions must be leveraged across the Group
For DS Gruppen’s Co-CEO, Mike Flörke, the appointment is about making even better use of the organisation’s combined expertise.
“We have strong capabilities and extensive technical expertise within our companies. With Manuel, we are gaining someone who can help forge even stronger links across the Group and ensure that good ideas, experience and solutions are shared and developed. This will help us leverage our combined expertise even more effectively, establish robust common standards where they add value, and deliver new solutions to our customers more quickly,” says Mike Flörke, Co-CEO of DS Gruppen.
Manuel Ritter has worked at GOLDBECK since 2013 in various design- and development-focused roles. Since 2019, he has been part of GOLDBECK Netherlands, where his most recent position was Design Team Manager.
From customer and market needs to shared solutions
As R&D Manager, Manuel Ritter will work closely with the individual companies and their specialist teams. A key part of the role will be to identify opportunities to share and further develop knowledge and solutions across the Group and establish common standards in areas where this creates professional and commercial value.
“I look forward to getting to know the companies, my colleagues and their expertise even better. There is already a wealth of strong knowledge and experience within the organisation, and I look forward to working with my colleagues to turn customers’ needs, technical know-how and new ideas into solutions that create value for the entire DS Gruppen and our customers,” says Manuel Ritter.
The first few months at DS Gruppen will largely be spent across the organisation. He will focus on our companies DS Flexhal, DS Stålkonstruktion, DS Elcobyg and DS Stålprofil to gain in-depth knowledge of their products, production processes, markets, customers and ongoing development activities. In addition, the focus will be on current projects in Denmark and Sweden to gain insight into customers’ needs and experiences from the projects.
A shared direction for innovation and development
Manuel’s first major tasks will be to create a comprehensive overview of existing development activities, identify new opportunities and contribute to an R&D roadmap for the period 2027–2030. This work will support DS Gruppens 2030 strategy and the continued development of the Group’s products and solutions.
“Manuel will play an important role in creating structure and direction for our joint development work while also bringing new perspectives. The most important thing is that we turn our combined knowledge and expertise into solutions that create genuine value for our customers,” says Mike Flörke.
Manuel Ritter will be permanently based at DS Gruppens Swedish office in Gothenburg and will regularly work from Denmark and across the rest of the DS Gruppen organisation.
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About DS Gruppen A/S
DS Gruppen was founded in 1969 and comprises DS Flexhal, which acts as a main contractor for all types of commercial construction projects; DS Stålkonstruktion, which designs, manufactures and installs steel structures; DS Elcobyg, which designs and manufactures precast concrete elements; and DS Stålprofil, which supplies roofing and façade cladding made from sheet steel.
Further information
Tina Woods, Head of Marketing & Communications: two@ds-gruppen.dk · Mobile: +45 60 20 39 16
A couple of afternoons a week after school, 13-year-old Emil Trend would head to DS Elcobyg’s carpentry workshop. His task was quite straightforward: sweep the workshop and tidy up.
Text: Signe Rafael Jensen
Since then, the broom has been replaced by precast concrete elements, EPDs, ERP systems and environmental data. Today, Emil works as a student assistant at DS Elcobyg, combining his student job with an internship at DS Gruppen.
Emil’s connection with DS Elcobyg actually began before he became an employee. His father, Bjarne Andersen, has worked at the company for many years, and Emil has accompanied his father to work since he was a child.
“When my father was on lock-up duty and had to go around locking all the doors, I often went with him as a child,” Emil explains.
At the age of 13, Emil got his first job at DS Elcobyg as a workshop sweeper.
From concrete to data
After upper secondary school, Emil became a concrete caster in production. There, he reinforced precast concrete elements and gradually also learnt how to smooth and finish them. When he returned after his military service, he became what DS Elcobyg calls a ‘finisher’, responsible for smoothing and finishing the elements in the production hall.
After working in production, Emil spent five months backpacking around South America before beginning his studies at Aalborg University. There, he completed a bachelor’s degree in Global Business Systems and is now studying for a master’s degree in Management Engineering, specialising in Operations and Innovation Management.
However, he did not leave DS Elcobyg behind. He continued working in production during the summer holidays and later became a student assistant in the office. One of his first major tasks was developing DS Elcobyg’s EPDs – both product and project EPDs.
Since then, he has taken on several more tasks. Today, Emil works on ERP implementation, focusing on inventory management and enabling costs to be tracked in greater detail.
“My work therefore largely involves systems and managing data, as well as translating what happens in practice into something our ERP system can work with,” Emil explains.
When the answer is not readily available
For Emil, it is particularly interesting when tasks require him to find a solution himself.
“As much as I love data, my greatest challenge is when the data I need does not exist. Then I have to devise new ways or methods of finding the data I am missing.”
As a student assistant, Emil also finds that colleagues across DS Elcobyg are easily accessible.
“From what I have heard about other companies, student assistants are not able to speak so easily with people in every function and role without any hesitation or nervousness.”
This is an advantage in a job where tasks often span several departments. At the same time, Emil is given responsibility for his own tasks and the freedom to find solutions.
“My managers give me a great deal of responsibility and allow me to manage my own tasks. They do not constantly tell me what to do, but trust that I will come to them if I need advice,” Emil explains, continuing:
“I have discovered that I thrive on tasks that I can grow into and take responsibility for. Although a task may seem daunting on paper, it can be manageable if I divide it into smaller stages.”
A cross-company assignment opened up a new opportunity
One of Emil’s tasks as a student assistant has been sustainability reporting for DS Gruppen. This brought him into contact with DS Gruppen’s Head of ESG, Svanborg Guðjónsdóttir.
Svanborg asked Emil whether he had considered where he would like to do an internship during the third semester of his master’s degree. She also presented the opportunity to undertake an internship at DS Gruppen.
“It sounded really exciting and like something I could see myself doing, so I said yes,” Emil explains.
New tasks across DS
As an intern at DS Gruppen, Emil will work with environmental data across the companies and build on the experience he has gained at DS Elcobyg.
Here, he will help to identify where data is lacking and explore how it can be collected more efficiently. The work will support, among other things, the environmental data that DS Gruppen supplies to GOLDBECK.
“I have been based at DS Elcobyg for some time, so my attention has naturally been focused in that direction. With the internship at Group level, I am looking forward to seeing the bigger picture and gaining a better understanding of how everything is connected across the organisation.”
At the same time, he will continue working as a student assistant at DS Elcobyg during his internship.
Since sweeping the floor of the carpentry workshop at the age of 13, he has worked both in production and in the office at DS Elcobyg, gaining experience in areas including EPDs, ERP and environmental data.
The internship at DS Gruppen will therefore be an opportunity to apply that experience in a new context – while remaining part of DS Elcobyg.
On Thursday 20 August, the DHL Relay in Aarhus brought together 55 employees from the DS companies for an evening of running, camaraderie and high spirits.
With 10 running teams and 2 walking teams, we were well represented on the route – and equally well represented on the sidelines. Our tent was right next to the starting line, so there was plenty of cheering, jumping and encouragement every time a DS colleague set off. 🙌
There was also time for a couple of internal competitions along the way, but most importantly, colleagues from across the companies and professions enjoyed food, conversation and each other’s company.
Thank you to all 55 participants for a truly enjoyable evening. Events such as the DHL Relay give us the opportunity to meet across the companies and strengthen the sense of community that we continue to build in our everyday work.
Our colleagues in Southern Jutland took part in the DHL Relay in Aabenraa.
We are delighted to welcome Jonas Reinsjö as Country Manager for @DS Flexhal AB.
Text: Cecilie Grønning Krieger
Jonas brings extensive experience in business development, sales and management, and will play a key role in the continued development of our Swedish organisation from the Gothenburg office.
“My focus will be on building the organisation and developing the team that will support our growth ambitions in Sweden. At the same time, we must strengthen customer relationships and identify the right project opportunities,” says Jonas.
For Jonas, the opportunity to help develop DS Flexhal’s presence in the Swedish market was an important part of his decision:
“The opportunity to help strengthen DS Flexhal in Sweden and continue building the Swedish organisation felt like an exciting challenge and a journey I wanted to be part of.”
With Jonas on board, we are taking another step in the development of DS Flexhal AB and towards our ambition of being a strong partner in commercial construction and turnkey contracting in the Swedish market.
David, Bao and Mathias started working at DS Stålkonstruktion at a young age and now help erect steel structures on projects throughout Scandinavia.
Life as a travelling steel erector is not a typical nine-to-five job. In return, it offers major construction projects, new destinations and a working life filled with responsibility, development and strong camaraderie.
David Holt Larsen is 23 years old and started at DS Stålkonstruktion as a bolt assistant when he was 15. He has now been a travelling steel erector for three years and has worked in Norway, Sweden and Greenland.
Bao Hansen has never worked anywhere other than DS Stålkonstruktion. He is now 22 years old and primarily travels around Denmark and Sweden.
Mathias Skou Jensen is 28 years old and, like David, has been a steel erector for almost three years. He loves that the job takes him to so many different places around the world – including Norway, Sweden and Germany.
The three are among our travelling steel erectors who ensure that steel structures are erected and buildings constructed every day. What they have in common is that they began their working lives at DS Stålkonstruktion at a young age and are now part of a strong team where there is room for responsibility, development and great camaraderie.
Here you can learn more about them and why working as a steel erector is such a great job.
David Holt Larsen
As the son of Torben Larsen, who has worked at DS Stålkonstruktion as an erection manager for 26 years, it is perhaps no surprise that David’s career has also taken him into the world of steel erection.
He started as a bolt assistant and accepted when he was offered the opportunity to join a project at Northvolt in Sweden.
“I thought it might be fun, and I’ve just carried on ever since.”
New challenges on every project
Since then, David has worked on projects including a control tower in Greenland, a tank farm in Kalundborg and a major project in northern Sweden.
“No two structures are alike. You constantly have to think about the task and find solutions.”
It is precisely this variety that he appreciates most.
A project in Greenland made a particular impression, as the team had to wait several days for custom-made tall nuts.
“Back home, you can buy them straight away. In Greenland, a local blacksmith had to make them.”
Team spirit and safety
The work involves many hours on the road and periods away from home.
“When you are away for 10–14 days, it matters a great deal that you work well together. We have a really good team.”
One of the things that surprised David most was the strong focus on safety.
“We complete many courses and certifications. It gives us a good understanding of why we work the way we do.”
He came straight from upper secondary school himself, but according to David, there are many different routes into working as a travelling fitter.
“If you enjoy working with your hands, you can learn it. People are good at helping one another, so you quickly become part of the team.”
Bao Hansen
Just like David, Bao Hansen also started at DS Stålkonstruktion assembling bolts. He was around 15 when he began as a bolt boy alongside three friends.
After completing his Higher Preparatory Examination, he was asked whether he would like to try erection work. It marked the beginning of a career he has never regretted.
“I haven’t looked back since.”
A typical working day for the fitters begins on the construction site at 7 am. They then work until 7 pm before returning to the hotel.
“Our working days are 12 hours long, but the time passes so quickly. That has really surprised me. When we are busy with something, I do not think about the time at all.”
Although Bao has now worked as a fitter for around three years, there are still aspects of the job that he has to overcome. On a project in northern Sweden, he had to work 35 metres above the ground.
“I was a little nervous the first time because it is very high, but I simply avoided looking down. Then it was fine.”
At the same time, he knows that help is always close at hand.
“Everyone is really friendly and keen to help. If there is something I cannot work out, I can just ask some of the more experienced people, and they will come up with a solution.”
For Bao, team spirit is crucial.
“Of course, there can be bad days when it is raining and nothing fits. But otherwise, we get on well with each other. I think that is important, because otherwise it would not be enjoyable to go to work.”
And although the job involves long hours, many miles and working in all kinds of weather, it suits him well.
“I am home at weekends and can play football. I have no plans to do anything else.”
Mathias Skou Jensen
What many of the installers have in common is that they thrive in a fast-paced working environment with freedom and responsibility, and colleagues they can rely on.
For Mathias Skou Jensen, it is particularly the fast pace and the opportunity to quickly see the results of his work that motivate him.
“You arrive at an empty site, and a few days later there is an almost completed building.”
When Mathias obtained his HGV licence and the opportunity arose to become an installer, he had no doubt that this was the path he should take.
“I love that we get to travel around the world and experience so much. It is great that we are so independent and solve problems as they arise out in the field.”
For Mathias, good craftsmanship and a good working environment go hand in hand. There must be room for collaboration, good humour and a focus on the task. Like Bao, he also highlights working in all kinds of weather as part of the job. It gives you experiences that stay with you.
One of the projects that made the greatest impression on him was an assignment on the Norwegian island of Selbjørn, where he worked last winter.
“We had to take two ferries to reach the island, and the journey involved both snow and rain – and it was incredibly cold. I will never forget it.”
It is precisely this variety that keeps motivation high.
“One day you might build a small indoor riding arena, and the next it could be an enormous logistics centre. I never thought I would be involved in construction projects of this scale.”
With a background in journalism and service management, Cecilie is well equipped to contribute to the digital communication across the companies in DS Gruppen. She brings a creative touch to her communication while keeping a firm focus on the facts, whether she is working with internal or external communication, employee profiles or project news. Cecilie also brings previous experience with newspaper articles, podcasts, video and other areas of journalism.
When you join a company that is actually one plus four, it is great to have the opportunity to see things first-hand. That is why our “New to DS” induction day is both an exciting and informative day for new employees.
We regularly hold induction days for new employees, and the latest one took place yesterday and was, as always, a really good day.
The day began with an introduction to the history of DS Gruppen and our journey into GOLDBECK. Jonas Bang Eriksen and Nils Stidsborg Arvidsson then took over to explain how DS Flexhal A/S operates and talk about all our valued partners.
Then it was time for a road trip. Everyone put on safety shoes, a safety vest and a helmet before heading to DS Elcobyg A/S, where Flemming Hvidberg Madsen spoke as passionately as ever about concrete and why we are so good at it.
After lunch, the tour continued to DS Stålkonstruktion A/S, where Kenny Ursin showed everyone around their large production halls, where their expertise in steel structures is evident.
The final stop away from the head office was DS Stålprofil A/S, where Rasmus Revsbæk Hansen spoke about their timeless roofing and façade solutions and how they are made.
The day concluded with an insight into our shared functions, including Marketing, headed by Tina Woods, People & Culture, led by Birgitte Svejstrup, and, of course, IT, with Morten Abildgaard Hansen at the helm.
It was a packed day involving plenty of walking and lots of information. It is always great to see how passionate our people are about their work!
Thank you for taking part, and welcome to DS.
About the Author
Cecilie Grønning Krieger
With a background in journalism and service management, Cecilie is well equipped to contribute to the digital communication across the companies in DS Gruppen. She brings a creative touch to her communication while keeping a firm focus on the facts, whether she is working with internal or external communication, employee profiles or project news. Cecilie also brings previous experience with newspaper articles, podcasts, video and other areas of journalism.
Now you are going to meet a DS employee who wears the label “nerd” with great pride. Ever since he was very young, he has taken electronics apart to find out WHY they worked. And Lasse brings this built-in “nerd app” to work with him in the PTA department at DS Stålkonstruktion, where he automates away routine tasks.
In PTA, Lasse Veirum Larsen prepares drawings for production. But alongside his daily work, he delves into automation and AI, and he sees great potential in eliminating routine tasks, leaving more time for work that requires human eyes, experience and careful thought.
Lasse turns 40 this year. He is originally from Hobro and lives in Stoldalen with his wife, Ilona, and their children, Liv, aged 10, and Ludwig, aged 6.
He trained as a metal fabricator and jokingly describes himself as “just an ordinary metalworker”. For Lasse, the journey from the welding workshop to the screens in the PTA department has been an entirely natural progression.
“Just because you’re a metalworker doesn’t mean you can’t end up doing the sort of work I do now, especially when you have a nerdy side. It’s brilliant,” Lasse says with a laugh.
Lasse joined DS Stålkonstruktion nearly 10 years ago. Before that, he had worked in a wide range of roles, including as a metalworker, personal assistant, service technician, maintenance technician and goods-in operative. Today, he handles what happens just before the steel is sawn, cut and processed in production: telling the machine how the steel should be cut.
Once the programs are ready, they are placed in a folder system so that colleagues operating the machines can find them. At the same time, paperwork is printed to signal the start of production. The operators can then find the correct order, retrieve the program and start the machines. The work involves both moving the parts through the system and optimising the process along the way.
“Our optimisation is our pride and joy. We must constantly try to use as little steel as possible.”
This means combining several orders on the same sheet, carefully assessing the positioning of the components, or splitting a larger component so that the material is used more efficiently. It may sound simple, but according to Lasse, the process requires an overall perspective, experience and a constant search for the smartest solution before the steel reaches the machine.
“A great deal of thought goes into constantly considering whether I can do this differently and whether this is the best way”.
From drawing to machine
In the PTA department, Lasse and his colleagues form the link between the drawing board and production.
“We essentially take everything the designers have created and convert it for the machines, so the cutting program can tell the machine how to cut the steel”.
Once the programs are ready, they are placed in a folder system so that colleagues operating the machines can find them. At the same time, paperwork is printed to signal the start of production. The operators can then find the correct order, retrieve the program and start the machines. The work involves both moving the parts through the system and optimising the process along the way.
“Our optimisation is our pride and joy. We must constantly try to use as little steel as possible”. This means combining several orders on the same sheet, carefully assessing the positioning of the parts or dividing a larger part so that the material is used more efficiently.
It may sound simple, but according to Lasse, the process requires an overview, experience and a constant search for the smartest solution before the steel reaches the machine. “A great deal of thought goes into constantly considering whether I can do this differently and whether this is the best way”.
Tasks must not depend on specific individuals
The PTA department has six employees, and broadly speaking, they can perform the same types of tasks. This is entirely deliberate. This approach makes the department less vulnerable.
“Our mantra is that we should all be able to take time off. If one person is not here, someone else must still be able to complete an order”. But this also means that many tasks are repeated time and again. And it is precisely these repetitions that Lasse has identified through the lens of AI and automation.
Repetitive tasks can be automated
Lasse began looking into automation because he noticed the many small routines that recur in everyday work. These might include downloading files, moving them to the correct folders, opening applications and preparing for the actual work.
“Everything involved in getting things into the application before we can process them further is, of course, a necessary part of the process. But that is not where our professional expertise lies. If we can automate that part, we will have more time for the work that requires our experience and judgement.”
For Lasse, the solution is really a modern version of Lean – automating the fixed steps that do not require professional judgement, so that time can be spent where it creates the most value. He estimates that automation could eliminate 10–15 per cent of the department’s daily workload.
“If we eliminate the step where we first have to put things into an application before we can continue working on them, we could save an incredible amount of time in our day-to-day work. If we can automate that entire step, it would be a huge leap forward.”
– Lasse
Among other things, Lasse has worked with Power Automate, which can automate actions on a computer by recognising buttons, images and fixed sequences on the screen.
“You can take screenshots and work through the entire process step by step, and then get it to perform the same sequences every time.”
Next steps
Automation is only the first part of Lasse’s idea. The next step is to combine fixed automated workflows with AI. He envisages a solution in which AI can help fill the gaps in the automated processes.
“If we can combine AI with automation, we might be able to gain another 10 per cent. That could perhaps bring us to a 25–30 per cent improvement in efficiency, because there are tasks we would no longer need to perform manually,” Lasse explains enthusiastically.
Lasse sees particular potential in a digital companion for himself and his colleagues. AI can make it easier to build small tools, workflows and automations without necessarily knowing how to code from scratch.
“It is almost like having your own personal developer sitting right next to you.”
For example, it could be an AI that moves XML files from emails to the correct folder, creates calendar appointments, finds data in projects or builds small supporting tools.
We need to work smarter
PTA coordinator Brian Bagger Pedersen, Lasse’s line manager, also sees opportunities in the enthusiasm Lasse brings to the department.
“Lasse shows great interest in AI, and I can clearly see that he is right that we can benefit greatly from this tool. It is important for managers to take responsibility for exploring the opportunities that our employees bring to our attention. There is no doubt that AI is the way forward. AI in production is about working smarter. Going to work should be enjoyable and positive, and if these opportunities can help with that, we welcome them.”
AI as an aid, not a replacement
When discussing artificial intelligence and automation, one question quickly arises: What will happen to jobs? Lasse makes no secret of the fact that he thinks about this too.
“It is not as though we should make ourselves redundant. But if AI can take over some of the repetitive tasks, we can spend our time on the areas where we create the most value.”
And this development is essential. In the future, there will be fewer people in the workforce, so he believes that businesses will have to work smarter.
“If we do not adapt, we will suddenly become too expensive.” For him, it is about using technology wisely. Not uncritically, but not so cautiously that you stand still while others move forward.
“If we do not do it, we will suddenly lose out. We will be overtaken.”
PTA coordinator Brian Bagger Pedersen supports Lasse’s curiosity and also sees AI as a tool for working smarter in production. Photo: Annemarie (Fie) Baumann.
Has killed the butler six times
Lasse’s interest in technology is nothing new. When he was younger, he took phones and computers apart, deleted operating systems and installed new ones, just to see what would happen. If something broke, he had to work out how to fix it again.
“It’s trial and error. That’s all I’ve ever done.”
He now takes the same approach to AI. He builds, tests, breaks things and builds again. Sometimes it works. Other times it goes wrong, and then he has to roll back to an earlier version.
“I think I’ve killed James six times so far,” says Lasse with a laugh.
James is Lasse’s digital butler at home, and although he occasionally buckles under the strain of Lasse’s enthusiastic experiments, he can already help with quite a few things. For example, James can create calendar appointments from email invitations, help Lasse’s Lithuanian wife with Danish phrasing and answer his daughter’s questions.
Lasse has even built some clear boundaries into James. If his daughter asks about something unsuitable for a 10-year-old, James is programmed to refer her to her mum and dad.
“That’s what’s so incredible. You can actually build a digital assistant that can both handle practical tasks and recognise its own limitations, and I simply want to find out what the technology can really do – 100 per cent,” explains Lasse.
The possibilities need to be explored
When Lasse talks about AI in the workplace, it is not about embracing the technology uncritically. Security must be in place, and sensitive information must remain within DS. That is why he sees particular potential in local solutions where AI is clearly restricted and only allowed to do what it has been set up to do.
“If there is such a thing as a DS secret, this is the only place you’ll find it.” For Lasse, the next step is to explore the technology more purposefully in practice. Not as a finished solution, but as a path for development where it is possible to test how AI can make day-to-day work smarter, including in other departments with many repetitive processes.
“We need to move forward. We need to have the courage to explore the possibilities and make room to try things out in practice.”
– Lasse.
And if anyone is still in any doubt, one thing becomes quite clear after talking to Lasse – he is not the type to wait for the future to come knocking. He has already taken the doorbell apart to see whether it can be automated.
Just before wrapping up, he also reveals that one of his big boyhood dreams is to build his own game. Because, of course, Lasse is a gamer. And here, just as at work, he sees AI as a tool that can make the journey from idea to reality a little shorter.
Lasse is not the type to wait for the future to come knocking. He has already taken the doorbell apart to see whether it can be automated
About the Author
Annemarie (Fie) Baumann
With her solid experience as both a graphic designer and art director, Fie sets the visual direction for communication across the companies in DS Gruppen. With a sharp eye for design, she ensures that the visuals support the message and capture attention. Fie also brings many years of experience as both a writer and photographer, including from her time working in publishing and running her own advertising agency. Her background also includes extensive experience with visual communication for both B2B and B2C audiences.
DS Stålprofil has been recertified as Cradle to Cradle Certified® at Bronze level. The certification is the result of extensive work across the organisation – and a conscious decision to strengthen quality, documentation and its position in the market.
This is the third time the company has gone through the C2C certification process, and although it now has experience, the process has not become any easier.
“It takes time. It is not something that happens without considerable effort,” says ECS and Sustainability Manager Svanborg Guðjónsdóttir, who was part of the working group behind the certification.
Cradle to Cradle differs from many other certifications by setting requirements for the product’s entire life cycle and value chain. It is not only about materials or intentions, but about documentation across five areas: material health, circularity, climate and air, water and soil, and social conditions.
Architectural Consultant Michael Højgaard Jensen is coordinating the recertification.
“We believe the certification demonstrates transparency by showing that we have control of our processes.”
– Michael
Why we devote time to it
The certification process requires many hours of work and involves several parts of the organisation. It is therefore also relevant to ask: why are we doing it?
Part of the answer lies in the market.
As far as the team is aware, DS Stålprofil is the only company in its industry with the certification. This provides a strong basis for discussions with customers and business partners and makes it a competitive advantage.
But it is not only about the market. It is also about the way we work.
The certification sets requirements for documentation, transparency and accountability. This closely aligns with our own approach to quality and integrity – we stand behind what we deliver and work systematically to improve.
It is not limited to a single department
Although the certification applies to DS Stålprofil’s Greencoat products, the work is not confined to one area.
Cradle to Cradle imposes documentation requirements across the entire value chain. This means that the work ranges from internal data and processes to collaboration with suppliers.
“One of the things that makes C2C demanding is that it is not just about us,” says quality specialist Mads Thirup Nielsen.
The working group behind the recertification:Head of Procurement Kasper Schreiber-Jakobsen, quality specialist Mads Thirup Nielsen,architectural consultant Michael Højgaard Jensen and Head of ESG and Sustainability Svanborg Guðjónsdóttir. Photo: Annemarie (Fie) Baumann.
Mads has played a crucial role in the certification process, as he has been responsible for the data and documentation. Equally important, however, has been DS Stålprofil’s Head of Procurement, Kasper Schreiber-Jakobsen, who has acted as the liaison with suppliers – particularly SSAB.
“We depend on other parts of the chain. We need a great deal of data from our suppliers,” explains Mads Thirup Nielsen.
In practice, this means that the certification cannot be handled by one department alone. It requires cross-departmental collaboration – and a shared understanding that quality, documentation and responsibility are interconnected in what we deliver.
This is also why the work could not have been completed without Svanborg Guðjónsdóttir, who focused on the social conditions and policies underpinning the certification. At the same time, Michael Højgaard Jensen maintained the overall overview and kept the process on track.
The requirements are becoming stricter
This time, the requirements have been tightened, and the manual has been updated with additional sub-sections. This means that even more must be explained, documented and verified.
“There is pressure to deliver improvements over time. It can be demanding. But it also helps to move us in the right direction.”
– Michael
Photo: Annemarie (Fie) Baumann.
Certifications serve as a constant reminder that we cannot stand still. There is an expectation of progress – and this keeps the focus on improving products, processes and partnerships.
Something we actually use
Cradle to Cradle is not just a certificate. It is a practical tool for dialogue with customers and partners.
It provides a documented basis for comparing solutions and making decisions – without everything coming down to gut feelings.
At the same time, much of the underlying data directly supports the ESG work that many are already engaged in.
What we take forward
Being re-certified for the third time is a milestone. But perhaps more important is what the work sets in motion.
“We believe that sustainability is here to stay,” says Mads with a smile.
It creates a continuous focus on improvements and on developing both products and processes. It also supports our ambition to deliver high-quality solutions – with respect for both people and the environment.
About the Author
Cecilie Grønning Krieger
With a background in journalism and service management, Cecilie is well equipped to contribute to the digital communication across the companies in DS Gruppen. She brings a creative touch to her communication while keeping a firm focus on the facts, whether she is working with internal or external communication, employee profiles or project news. Cecilie also brings previous experience with newspaper articles, podcasts, video and other areas of journalism.
After 26 years as installation manager, Torben Larsen is passing on the baton with the same integrity and responsibility that have characterised his entire working life. He is now looking forward to retirement, with more travelling, morning exercise at six o’clock and perhaps a motorhome in the driveway.
A year and a half ago, Torben Larsen approached his manager, Claus Rathmann Barnewitz, COO at DS Stålkonstruktion, with a clear message:
“When I turn 62, I will no longer be in charge of installation.”
After 26 years as installation manager, it was important to Torben not to stop from one day to the next, but to gradually reduce his hours.
“I want to ensure a smooth handover, so the baton is passed on properly and responsibly,” he explains.
The fact that Torben chose to share his retirement plans well in advance says a great deal about him. In his view, it was the only right way to do it. Even now, as retirement approaches, he remains deeply concerned about his responsibility towards his colleagues and his desire to leave everything in good order.
“The fact that Torben came to us well in advance and told us that he intended to retire is very much in keeping with the way he has always been. He thinks not only of himself, but also of his colleagues and the department he has helped to build up over the years. It means a great deal that there is time to pass on his experience gradually, and this provides reassurance for both his colleagues and the company. Torben’s role encompasses an enormous amount of knowledge that cannot simply be taken over from one day to the next. Thanks to Torben’s early notice, we have already appointed his successor, who now has the opportunity to settle into the role properly,” Claus explains.
Torben will now gradually reduce his working hours as he approaches retirement.
“At DS, we know that people’s needs change throughout their working lives. We therefore try to find solutions that work well for both the employee and the workplace,” Claus adds.
Photo: Annemarie (Fie) Baumann.
Our colleagues create the DS spirit
It is precisely this sense of integrity that has characterised Torben’s approach to his role as installation manager throughout his 26 years at DS Stålkonstruktion.
“Our company is built on integrity. We treat our employees, customers and suppliers properly, and if conflicts arise, we resolve them. The company has always treated me well. So I also want to do right by the company by giving plenty of notice that I intend to retire,” he says.
One of the things that has motivated Torben to put on his work clothes every day for 26 years is the constant development taking place at DS Stålkonstruktion.
“No two days are dull. There are always new markets, customers, challenges and, in particular, exciting projects,” says Torben.
According to Torben, the distinctive DS spirit at DS Stålkonstruktion has been built on long-standing relationships and partnerships. His colleagues and the management team in particular have meant a great deal to him during his time at DS.
Several of today’s installation colleagues were also there when Torben started in 2000, and many more excellent colleagues have since joined, some of whom he has worked with for 10 or even 20 years. Torben also highlights how much his close collaboration with the service and electrical departments, as well as his other colleagues, has meant to him.
“We have a strong sense of camaraderie, and we are there for one another. That makes it worth staying,” says Torben.
Operations are about people
For Torben, the role of installation manager has been a way of life. Ensuring that day-to-day operations run smoothly has been particularly important to him. The installers, customers, production and equipment must all work together so that people have the best possible conditions for doing a good job.
“When problems arise late in the evening—for example, when someone calls in sick, there is a puncture, a hotel room is missing or a customer reschedules an installation—I have always been happy to be the problem-solver,” says Torben.
According to Torben, good working conditions and job satisfaction are closely linked. That is why it has been important to him to ensure proper equipment and quick solutions whenever employees need them in their day-to-day work. When people have the right conditions to succeed in their work, it motivates them to keep going. It is a positive cycle, which Torben compares to sport:
“When you take part in sport, you gain more energy, which enables you to perform better. When you perform better, it in turn gives you more motivation and energy,” Torben explains.
An evolving industry
Although Torben’s job title has remained the same, the industry has evolved over the years:
“In the past, a 100-tonne building was a huge project, which we celebrated with cake at the office. Today, we erect several 100-tonne cattle sheds a week without batting an eyelid,” Torben explains.
One project that Torben looks back on with great pride is a site in northern Sweden, where the installation team delivered and erected 15,500 tonnes of steel over the course of 12–13 months in 2025.
Torben explains that the paperwork has become more complicated over the years:
“There are now far more documentation requirements, notifications and documents that need to be reviewed when, for example, a cattle shed is to be erected. Today, there are almost more people in the office than out in the field,” Torben explains.
This development can also be felt internally at DS Stålkonstruktion. When Torben started, there were around 30 salaried employees at the Christmas party. Today, that number is approaching 135.
A proper handover
For Torben, the decision to pass on the baton is also about knowing when it is time to take a step back.
“I don’t want to end up as a grumpy old man sitting at the head of the table, saying no to everything and holding back all progress. So I’m stepping down in good time,” he explains.
Although Torben is leaving DS, he will always have orange blood in his veins and feel a sense of responsibility for the company and his colleagues.
“The company must have my knowledge of the steel industry before I walk out of the door for the last time. After all, it is also the company’s knowledge,” he explains.
It has not yet been decided when Torben will walk out of the assembly department for the last time.
Michael Theil Jensen is the new assembly manager. He started on 18 May and will eventually take over from Torben. Photo: Annemarie (Fie) Baumann.
A passion for travel and morning exercise
Although Torben will miss his colleagues and the dynamics of everyday working life, he is also looking forward to a new chapter.
Over the years, he has visited some 45–50 countries, and his passion for travel has not diminished.
“Whenever I see a world map, I get excited. There is nowhere I would not like to visit,” he explains.
In June, he and his wife will travel around Canada for three weeks in a motorhome. In August, Torben will set off on his own for a train journey to and around Switzerland. And who knows – perhaps we will see Torben travelling around in his own motorhome in the future, provided the trip around Canada goes well.
Besides his travel dreams, Torben intends to maintain his good habits. Morning exercises on the kitchen floor and an evening activity such as walking, cross-training or spinning have, over the years, been a good way to unwind while also doing something beneficial for his body. “I am looking forward to not having to get up at 5 o’clock to do my morning exercises. I can easily move that back an hour to 6 o’clock,” Torben says with a smile.
About the Author
Signe Rafael Jensen
Signe is a student assistant in communications, and as a student at the Danish School of Media and Journalism (DMJX), she brings the latest knowledge and perspectives from her studies directly into her work at DS. At DS, Signe contributes to the internal and external communication of DS Gruppen and its subsidiaries. She creates content for websites and social media, and with a particular interest in CSR communication, she works on everything from employee profiles and stories about our sponsorships to articles for our employee magazine.
After almost 20 years in pig production, Regis changed industries and joined the evening shift at DS Stålprofil. Today, he is an example of how a willingness to learn and good teamwork can make a significant difference in production.
When Regimantas Bliudzius (Regis) arrives for the evening shift at DS Stålprofil at 14.30, his working day rarely starts in the same place two days in a row. Some days, he works at the bending machines. On other days, he helps with packing or works at the robot. It is precisely this variety that he enjoys.
“I work here and there. It is very varied,” he explains in English, as Danish can still be a challenge.
Although he now appears calm and at home in the production environment, things were very different at the beginning. Just seven months ago, he had never worked in steel production before. Everything was new: the machines, the tasks and the way of working.
“I was quite nervous on my first day. Everything was new,” he says with a smile.
Today, he has become an important part of the team at DS Stålprofil. Not because he is the loudest or draws the most attention, but because he comes to work with the same approach every day: a willingness to learn, an eagerness to help and a natural can-do attitude.
Employees make the difference
Recruitment is a major focus at DS Stålprofil. It has become more difficult to find employees, so it is no longer solely about experience and professional skills.
“Employees are our most important asset. You can buy all kinds of machines, forklift trucks and materials, but none of it amounts to anything without employees,”
– Production Manager Rasmus Revsbæk Hansen.
That is why attitude and teamwork skills are at least as important as experience. And that was precisely what made an impression when Regis walked through the door.
“If we cannot find an employee with the right skills, we can train them instead, provided they have the right attitude. Regis certainly does,” says Rasmus.
For the management and his colleagues, it is particularly his approach to new challenges that makes him stand out.
“He does not see limitations – he sees opportunities,” as his team leader, Mikkel Thisted, puts it.
Regis and Production Manager Rasmus Revsbæk Hansen together in the production area, where Regis has shown great initiative and found his place within the team.
From Lithuania to Denmark
Regis is 43 years old and originally comes from Lithuania. He moved to Denmark back in 2006. At the time, the plan was simply to try something new and gain some experience.
But life took a different turn along the way. He started a family, and Denmark became home. Today, he lives in Vegger with his wife and their two children, a 13-year-old son and a 16-year-old daughter.
The story of his wife is almost like something from a film. They were in the same class in Lithuania for 12 years before later finding each other again in Denmark.
“Then I came here, and somehow we found each other again,” Regis explains.
Naturally, he also spends his time with his family in Vegger when he is not at work. This summer, he is also planning to start fishing with his son.
“My son is very keen on fishing, so I want to learn about it too,” he says.
A major change of industry
Before joining DS Stålprofil, Regis worked in pig production for almost 20 years. It was a job he knew inside out. But after many years, thoughts of trying something new began to occupy his mind more and more.
“It is physically demanding work, so it can be difficult to carry on as you get older,” he says.
The opportunity to change industries came through his network. A former employee at DS Stålprofil knew Regis personally and told him about the job. The timing was not right the first time, but later Regis took the initiative himself and stopped by the production facility. Shortly afterwards, he was hired.
The story also highlights something important about the workplace and its culture.
“Showing initiative is a good way to get your foot in the door,” says the production manager.
A steep learning curve
When Regis joined DS Stålprofil, he had never operated a bending machine before. Today, he can operate most of them.
“It is incredible how well he has mastered it in such a short time,” says Mikkel Thisted.
Regis himself is more modest about it. He does not describe himself as someone who talks much about his own achievements. On the contrary, he seems almost a little shy when the conversation turns to what he is good at.
“I just try to do my best,” he says.
But his colleagues notice his progress in their day-to-day work. He learns quickly, takes responsibility and asks questions whenever there is something he is unsure about.
“If I have any questions, I can ask anyone. People are very helpful,” he says.
It also means a great deal to him that they work well together. The evening shift consists only of Regis and Mads Andersen, and the two have become a strong team.
“He is good company,” Regis says of his colleague.
And it is precisely this teamwork that is crucial in production.
“Having the right employees and strong teamwork between them makes an enormous difference,” says Rasmus.
Danish in everyday life
Although the interview is conducted in English, Danish has become a natural part of the working day. On the factory floor, colleagues speak Danish to each other, and this has been an important part of Regis’ development.
“When I worked in the pig barn, we only spoke English. Here we speak Danish, so I also learn Danish by being here,” he explains.
It is clear that he values the sense of community and the rapport between colleagues.
“People are very friendly, and we help each other. If help is needed, we help,” he says.
Team leader Mikkel also describes him as someone who likes to walk around and greet the day shift when he arrives for work and ask whether anyone needs help.
Team leader Mikkel Thisted has closely followed Regis’ development and is impressed by how quickly he has got up to speed.
“I help the lads”
When Regis himself is asked what makes him a good colleague, he simply replies:
“I help the lads.”
It sounds simple. But perhaps that is precisely the approach that matters most in a production environment where cooperation, responsibility and helpfulness are essential to keeping daily operations running smoothly.
Because sometimes it is not grand words that best describe a good colleague. It is what you do in practice.
About the Author
Cecilie Grønning Krieger
With a background in journalism and service management, Cecilie is well equipped to contribute to the digital communication across the companies in DS Gruppen. She brings a creative touch to her communication while keeping a firm focus on the facts, whether she is working with internal or external communication, employee profiles or project news. Cecilie also brings previous experience with newspaper articles, podcasts, video and other areas of journalism.
