660,000 kroner raised for good causes in Hobro

Local businesses, partners and enthusiastic cyclists joined forces for this year’s charity spin at DS Arena. The result was an impressive 660,000 kroner for the Christmas Seal Home in Hobro and community activities at Hobro IK.

There was sweat on brows, high spirits and plenty of local support as the Sparekassen Danmark Lounge at DS Arena hosted Spinning Event 2026 on Saturday.

Ahead of Hobro IK’s home match against Esbjerg fB, a number of local businesses and partners joined forces around a common goal: to raise money by cycling for the Christmas Seal Home in Hobro and community activities at Hobro IK.

And they really put their backs into it.

As the day’s fundraising drew to a close, the total stood at 648,000 kroner. But in a final sprint, Lillegården El and Hera El chose to contribute a further 12,000 kroner, bringing the total to an impressive 660,000 kroner.

Local commitment that makes a difference

Behind this excellent result was a major joint effort by businesses, partners, volunteers and the many participants who spent the day raising money for the two good causes.

Among the riders were Thomas Maribo and Mads Justesen, who joined the other participants in giving it their all on the spin bikes.

Once again, the event showed what can be achieved when local people come together to support children, young people and community life in Hobro.

Also shining a spotlight on young people’s mental wellbeing

DS Gruppen was the match and event sponsor on the day and had invited headspace Mariagerfjord to the event to shine an additional spotlight on young people’s mental health and wellbeing.

The day’s compère, Stig Tøfting, interviewed Bente Kokholm from headspace and Tina Woods, Marketing Manager at DS Gruppen, about the importance of supporting young people and building strong communities.

“It’s fantastic to see so many local businesses and people getting behind a shared cause. We know how important safe communities and support can be for children and young people. That’s why I’m also really pleased that we could have headspace Mariagerfjord with us and focus on young people’s mental wellbeing. It’s a cause that means a great deal to us,” says Tina Woods, Marketing Manager at DS Gruppen.

The interview also had a humorous moment when Stig Tøfting suggested that the two women should get on the spin bikes themselves next year. However, no firm agreement was reached.

A great victory for the community

After the charity event, the day continued with a communal meal featuring roast duck from Hotel Amerika, before Hobro IK took on Esbjerg fB on the pitch.

The football match itself unfortunately ended in a 0–1 defeat for the home side. But a great victory had already been secured off the pitch.

With 660,000 kroner for the Christmas Seal Home in Hobro and community activities at Hobro IK, the day was a fine example of the commitment and solidarity found in local business and community life.

A huge thank you to all the businesses, partners, riders and volunteers who helped make the event a success.

About the Author

Tina Woods

As Head of Marketing at DS Gruppen A/S, Tina Woods works to develop and execute strategic branding, communication and digital marketing initiatives that support DS Gruppen’s business objectives. Drawing on her experience from advertising agencies and B2B marketing, she focuses on turning data, trends and new technologies into better customer experiences and measurable business value. She also contributes to strengthening DS Gruppen’s reputation through employer branding and employee advocacy.