DS Gruppen Extends Its Partnership with Hobro IK for Four Years

After 25 years as partners, a close local partnership continues, focusing on community, wellbeing and security

PRESS RELEASE Hobro, 2 June 2026

DS Gruppen has extended its partnership agreement with Hobro IK for a further four years.

The new agreement was signed at Hobro IK’s final home match at DS Arena on 30 May.

The extension comes shortly after DS Gruppen and Hobro IK marked 25 years as partners – an anniversary that highlights how the close relationship between the club and the company has grown over the years.

A Close Partnership with Local Roots

The partnership between DS Gruppen and Hobro IK has deep local roots and is built on many years of shared commitment to both the club and the town.

Morten Kragelund of DS Gruppen says of the extension:

“Having been a partner of Hobro IK for 25 years shows just how much this relationship means. For us, it is about supporting a local community that means a great deal to many people and of which we ourselves are a part. At the same time, we share strong values with the club. We are therefore delighted to be continuing our partnership for another four years.”

Security for Hobro IK

Hobro IK is delighted with the extension, as the agreement provides the club with stability and a strong foundation for the years ahead.

Mads Justesen, Chief Executive of Hobro IK, says:

“DS Gruppen is an important partner for Hobro IK, and we are delighted that the agreement has now been extended for four years. It gives us a great sense of security for the years ahead. Today, the partnership is incredibly close and full of joint activities, making it a very strong collaboration. It means a great deal to us that DS Gruppen not only supports the club but also helps to create value around it.”

Focus on Young People’s Mental Health and Wellbeing

Today, an important part of the partnership is about more than sport. DS Gruppen and Hobro IK also work together to raise awareness of young people’s mental health and well-being – including through the established three-way partnership between headspace, Hobro IK and DS Gruppen. This is also an area that will receive greater focus in the coming years.

Morten Kaad, Co-CEO of DS Gruppen, says:

“We are pleased to extend the agreement with Hobro IK because it is a partnership that reflects many of the values that guide our work at DS Gruppen. Hobro IK is more than football. The club is a focal point for children, young people, families, employees and the entire local community. It is important to us to support initiatives that bring people together and create positive local communities.”

Tina Woods, Head of Marketing & Communications at DS Gruppen, continues:

“For us, the sponsorship is, of course, about visibility. But it is also very much about engaging in something that creates genuine value for people. Our sponsorship strategy places particular emphasis on young people’s mental health and well-being, and our partnership with Hobro IK is important in this regard. We want the partnership to benefit even more people in the coming years – within the club, among our employees and in the local community.”

More than a Sponsorship Agreement

Over the years, the partnership between DS Gruppen and Hobro IK has developed into far more than a traditional sponsorship agreement. The partnership is also highly significant to DS Gruppen’s employees, who come together for the matches and the sense of community at DS Arena. More than 200 DS Gruppen employees attended the anniversary match in March.

With the new four-year agreement, the parties are building on a partnership that encompasses sport, business and social responsibility – and which will continue to create value for both the club and the local area.

___

About DS Gruppen A/S

DS Gruppen was founded in 1969 and comprises DS Flexhal, which delivers all types of commercial construction projects as a turnkey contractor; DS Stålkonstruktion, which designs, manufactures and installs steel structures; DS Elcobyg, which designs and manufactures precast concrete elements; and DS Stålprofil, which supplies thin-gauge steel roofing and façade cladding.

Further Information

Tina Woods, Head of Marketing & Communications: two@ds-gruppen.dk · Tel.: +45 60 20 39 16

Morten Kaad, Co-CEO, DS Gruppen A/S: mka@ds-gruppen.dk