25 Years with DS and Hobro IK Culminated in a Home Victory

Thank you for a fantastic match last Saturday, which also marked DS Gruppens 25th anniversary as Hobro IK’s main sponsor.

More than 3,000 spectators gathered at DS Arena. The orange DS anniversary shirts lit up the pitch, and Hobro IK battled AaB all the way. Hobro IK secured an impressive 1–0 victory, earning three points for the club.

Tina Woods and Morten Kaad presented the award to Søren Andreasen, who scored the goal and was named player of the match. The support from the fans, DS employees and business partners made the day truly special.

Our partnership with Hobro IK has developed over 25 years, and we are proud of the strong sense of community and local roots on which it is built!

Thank you to Hobro IK and everyone at the stadium who helped us celebrate the day!

Preview Video – A Strong Partnership Spanning 25 Years

Thank You for a Fantastic Orange Celebration at DS Arena

See All the Wonderful Photos from the Day

About the Author

Signe Rafael Jensen

Signe is a student assistant in communications, and as a student at the Danish School of Media and Journalism (DMJX), she brings the latest knowledge and perspectives from her studies directly into her work at DS. At DS, Signe contributes to the internal and external communication of DS Gruppen and its subsidiaries. She creates content for websites and social media, and with a particular interest in CSR communication, she works on everything from employee profiles and stories about our sponsorships to articles for our employee magazine.