Watch the Video: 25 Years with DS and Hobro IK

Wow, we cannot wait to see lots of happy people at the stadium on Saturday!

The preview video produced by Hobro IK is a few minutes long, but it is definitely worth watching to the end! Look back on 25 wonderful years of experiences, see familiar faces again and gain an insight into how closely we have worked together over the years.

We are celebrating 25 years as a sponsor of Hobro IK with a spectacular football celebration when HIK face AaB at DS Arena. To mark the occasion, Hobro’s players will wear orange shirts in recognition of our long-standing partnership with the club.

Over the years, we have experienced a great deal together. Throughout the journey, we have shared a strong partnership, firm local roots and a common ambition to develop both the club and the community around it. For us, the partnership is primarily about strengthening local pride, but also about supporting the community and well-being both on and off the pitch.

We hope to see you at the stadium on Saturday for a very special day at DS Arena!

About the Author

Oline Erfurth Eskebjerg Christiansen

With a background as a trained journalist and marketing management graduate, Oline makes a strong contribution to digital communication across DS Gruppen. In addition, through her engaging writing style, she communicates both internally and externally – whether it is employee profiles, project news, organizational updates, or stories about our sponsorships. Oline also has prior experience with magazine articles, social media content, video, advertorials, and other areas within journalism and communication.